The city of Nuremberg, Germany, hosted the global Interlift exhibition — one of the largest international gatherings specialized in elevators, escalators, and vertical transportation technologies. This year, the Director of Sorror Group participated in the event, representing one of Iraq’s emerging and fast-growing companies in this sector.
Meetings With Global Industry Leaders
During his tour of the exhibition halls, Sorror Group’s Director met with several major manufacturers and leading international companies in the field of elevators and escalators. These meetings included:
Manufacturers of traction systems
Companies specialized in electronics, controllers, and drives
Providers of escalators and moving walkways
Companies focused on safety and rescue systems
The discussions centered on exploring the latest technological innovations, identifying future partnership opportunities, and transferring expertise to the Iraqi market — especially in light of the growing demand within the construction and infrastructure sectors.
Attending Workshops on Updating the European EN Standard
The Director also participated in several advanced technical workshops covering the latest updates to the European EN standards for elevators, including:
Safety specifications in new elevator systems
Updated standards for doors, controllers, and safety mechanisms
Requirements of the European Code EN 81 (latest versions)
Industry trends toward energy efficiency and sustainability
New standards for machine-room-less (MRL) elevators
This participation enhanced the company’s knowledge of global systems and provided a clear vision for improving the quality of elevator projects in Iraq in alignment with modern European standards.
Strengthening Sorror Group’s Regional Position
The Director’s visit to Interlift comes as part of the company’s strategy to strengthen its presence in the regional market and benefit from international expertise to enhance its services in:
Supplying and installing elevators and escalators
Developing the company’s own control systems
Improving maintenance and technical support services
The visit also played a key role in expanding relationships with global manufacturers, opening the door to more technical and commercial opportunities in the future.
